Cookies & Privacy Policy

Last updated: March 2025

1. Introduction

This policy explains how Kalapaja Oy ("we", "us", "our") collects, uses, and protects your personal data when you visit kalatori.io and use our services. We are committed to protecting your privacy in compliance with the General Data Protection Regulation (GDPR) and Finnish data protection laws.

2. Personal Data We Collect

2.1 Data Collected Automatically

When you visit our website, we may collect:

• IP address (anonymized)
• Browser type and version
• Device type
• Pages visited and time spent
• Referral source
• Approximate geographic location (country/city level)

This data is collected through cookies and analytics tools (see Section 4). Legal basis: your consent for non-essential cookies; legitimate interest for essential cookies (Article 6(1)(f) GDPR).

3. How We Use Your Data

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us understand how you use our site and improve your experience.

4.2 Cookie Categories

Essential Cookies
Required for the website to function. Cannot be disabled.

Analytics Cookies
Help us understand how visitors interact with our website. Loaded only with your consent.

Functional / UX Cookies
Used for heatmaps, session recordings, and UX improvements. Loaded only with your consent.

Marketing Cookies
Used to track advertising effectiveness and deliver relevant ads. Loaded only with your consent.

4.3 Managing Cookies

When you first visit our website, you will see a cookie banner asking for your consent. You can:

• Accept all cookies - enables all categories
• Reject all - only essential cookies remain
• Customize - choose specific categories

You can change your preferences at any time by clicking "Cookie Settings" in the website footer.

You can also control cookies through your browser settings, though this may affect website functionality.

4.4 Third-Party Tools We Use

Google Analytics 4
We use GA4 to analyze website traffic, user behavior, segments, funnels, and conversion goals. Data may be transferred to the USA under Standard Contractual Clauses (SCCs).
Google Privacy Policy

Google Search Console
We use Search Console to monitor organic search performance and SEO metrics. This tool does not place cookies on your device.
Google Privacy Policy

Google Ads
We may use Google Ads for remarketing and conversion tracking. This allows us to measure ad effectiveness and show relevant ads.
Google Ads Privacy Policy

5. Data Sharing

We do not sell your personal data. We may share data with:

6. International Data Transfers

Some of our service providers (notably Google) are based in the USA. For these transfers, we rely on:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Additional technical measures where appropriate

7. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via our website or email. The "Last updated" date at the top indicates the latest revision.

8. Contact Us

For questions about this policy or your data: